Getting the Word Out – 3

A set of printable process-sheets for various triggers and channels. Getting the Word Out & Getting the Word Out 2

Articles Mailed as Flyers to My Contacts List

Maintain 26 PDF 2-page articles for print-and-mail to contacts.

Each article should

(1) Tell a story

(2) Identify a problem

(3) Show that *I* can solve it

(4) Provide links (to encourage subscriptions to eLetter

(5) be posted to the home page blog

Use the most recently-used document as a template

Write the title and story line, save.

Ring the changes in the FAQ table

Print to PDF, hardcopy & proof-read

Each article is limited in size:

Section

Size

Heading

60 characters

Subtitle

40 words

Body

230 words, 200 words

FAQ

5 x 240 words

Clear Thinking Blog

Obtain a news article

Read it, set Title string

Load the web index W:\ClearThinking\Home.doc

Save clone of most recent article

Write the body, spell-check, keywords

Compile the page

Compile the index Home.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Upload images

Paste keywords from text as Tags

Publish

Append to “from The Blogs” in next eLetter issue

Course Catalogue

Find a source folder on T:\

Set document name or folder to proper case

Check that there exists a wholesome course file (notes)

Catal: Set area

Write the body, spell-check, keywords

Catal: Make flyer from active document

Print to PDF into new folder

Copy first two paragraphs of the flyer text

Note hours of course

Close PDF and flyer

Catal: MakeIndex

Insert duration

Catal: Paste to Normal

Close notes document without saving

Downloads Page

The products are produced elsewhere; for example, Indexer or TrailBlazer.

The zip file should be stored in the product folder.

Upload the zip to www.ChrisGreaves.com/Downloads

Build the web link in W:\Downloads\index.doc

Test the web link in W:\Downloads \index.doc

Paste in descriptive text and keywords.

Save and compile W:\Downloads\index.doc

Append to “from The Blogs” in next eLetter issue

Hardware Problem Blog

Inspiration from phone or email

Load the web index W:\HardwareProblems\index.doc

Clone the latest article

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the W:\HardwareProblems\index.doc

Append to “from The Blogs” in next eLetter issue

Home Page Blog WWW.ChrisGreaves.Com

Compile article from W:\Home.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Upload images

itWorldCanada Blog

(dormant)

Macros in Minutes Blog

Conceive a macro

Build and test it

Load the web index W:\MacrosInMinutes\index.doc

Save clone of most recent article

Write the body, spell-check, keywords

Compile the page

Compile the index.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Publish

Append to “from The Blogs” in next eLetter issue

Products

Clone what exists in the Startup folder to the next higher version number in its product folder.

Complete the essentials of WhatFAQ (“What’s in this release”)

Copy the startup and UW.dot to the deployment folder in the product folder.

Strip comments and white space.

Password-protect

Upgrade the UserGuide

Print to PDF

Upgrade the product’s web page

Create ZIP file with name of product, version?

Upload the zip (ref “Downloads”)

Announce

Recycling Bad!

Load the web index W:\Recycling-BAD!\index.doc

Clone the most recent article

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the index.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Post Options & Publish

SBCEO eLetter

The eLetter is initialized immediately following the previous issue with the central article, taken from my home page of PDF articles.

e.g. K:\NewsLetter\Issues\ 2011_10_Quantifiers.doc

Go to MailChimp dashboard

Go to My templates and edit SBCEO

Paste in new content via Notepad

Save & Exit

(back at dashboard)

Create&Send a Campaign (Next, Next, send NOW!)

Print list of subscribers (Contacts database field?)

Month

Subscribers

July

11

August

11

September

11

October

12

Services

(akin to products?)

Site Map

I have two site-map activities. The source document for http://www.chrisgreaves.com/SiteMap.htm , and the Google Sitemap .

SiteMap.doc

This is a table of public projects and information.

Periodically I should re-check all the source documents for typos and other errors, keyword them afresh, and recompile them.

It wouldn't hurt at that time to Tweet them.

Google Sitemap

This is a robots.txt file that should be updated whenever a NEW section appears in the SiteMap.doc.

There is, or should be, an application of mine that does this automatically.

Squared Time Blog

Obtain a news article

Read it, set Title string

Load the web index W:\SquaredTime\Home.doc

Save clone of most recent article

Write the body, spell-check, keywords

Compile the page

Compile the Home.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Publish

Append to “from The Blogs” in next eLetter issue

SUFE Blog

Inspiration from all sources.

Load the web index W:\SUFE\index.doc

Clone the latest article

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the index.doc

Dashboard SUFE “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Post Options & Publish

Technical White Papers in PDF Format

Torontopreneur Blog

Inspiration from all sources.

Does this impact solo-entrepreneurs?

Batch these blog entries around 9 a.m. sat/Sun for the week ahead.

Load the web index W:\Business Development\index.doc

Open the Template.doc

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the index.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Post Options & Publish

Append to “from The Blogs” in next eLetter issue

Toronto Transit Omission Blog

Load the web index W:\TTC\index.doc

Clone the most recent article

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the index.doc

Dashboard “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Post Options & Publish

Vermicomposting Blog

Load the web index W:\Vermicomposting\index.doc

Clone the most recent article

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the index.doc

Dashboard BinThereDungThat “Add new post”

Use “Paste from Word”

Check highlighting

Paste 200-character keywords from text as Tags

Post Options & Publish

Videos

Push all plugs (microphone etc) firmly IN!

On Volume Mixer set mic.vol=0 to eliminate hearing my own voice.

In FastStone: Options, Audio, record audio, Volume settings: microphone

Set Screen resolution to 800x640

What’s Your Problem? Blog

Inspiration from phone or email

Load the web index W:\Cases\WhatsYourProblem.doc

Clone the latest article

Save with title name

Write the body, spell-check, keywords

Compile the page

Compile the W:\Cases\WhatsYourProblem.doc

Append to “from The Blogs” in next eLetter issue

YouTube Videos

The videos are produced elsewhere; for example, MacrosInMinutes or Products.

FastStone saves the files in B:\*.wmv

The video should be stored in W:\Videos

Upload the video to www.ChrisGreaves.com/Videos

Build the web link in W:\Videos\index.doc

Test the web link in W:\Videos\index.doc

Open YouTube http://www.youtube.com/account

Upload the video to YouTube

While it uploads, paste in descriptive text and keywords.

Build the YouTube link in W:\Videos\index.doc

Test the YouTube link in W:\Videos\index.doc

Save and compile W:\Videos\index.doc

Append to “from The Blogs” in next eLetter issue